Press, partners and customers arrive at a launch with a lot on their minds. The stage’s job is to help them remember one single message.
One message, many layers
The core message is repeated through the opening video, the leadership presentation, the product reveal and the experience zone afterwards.
“The product is the main character. The stage is simply where it steps out.”
Showreel poster image
The reveal is the centrepiece
Everything is designed around the few seconds when the product appears: lighting, music, effects and camera angles for media.
The experience zone after the show
Guests need to touch, try and take photos with the product. This is when content spreads most on social media.